Emotions can provide the decisive incentive to buy at the point of sale. In-depth psychological market research can be used to segment customer groups. On the basis of a study, we show how different target groups can be precisely addressed at the POS through store design.
Judith Barbolini, rheingold Unit Director, talks to Niels Dellantonio, Senior Sales Manager at SCHWEITZER, about how inspiring and needs-oriented POS design can work even in a small space.
Moderation: Anna Brand
Since 2011 at the rheingold institute and member of the management board. She speaks five languages and conducts research, especially internationally. Her other areas of focus are social and cultural research, cleaning and personal care, and interior design.
Tel.: +49 221-912 777-67
E-mail: barbolini@rheingold-online.de
