Storytelling and visual merchandising at the POS

Meat counter

Emotions can provide the decisive incentive to buy at the point of sale. In-depth psychological market research can be used to segment customer groups. On the basis of a study, we show how different target groups can be precisely addressed at the POS through store design. 

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Judith Barbolini, rheingold Unit Director, talks to Niels Dellantonio, Senior Sales Manager at SCHWEITZER, about how inspiring and needs-oriented POS design can work even in a small space.

Moderation: Anna Brand

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