Contributions from

Paul Bremer
Paul Bremer

Paul Bremer studied psychology in Lisbon, Warsaw and Hamburg as well as morphological media psychology in Berlin. After 3 years of training as an analytical intensive consultant, he has been working at the rheingold Institute since 2016. His focus as a researcher is on international research, the retail and beverage sector and political consulting. He is now a member of the management team as Sales and Insights Director

Phone: +49 221-466 828 0
E-mail: bremer@rheingold-online.de

Brands and the longing for self-efficacy

Brands and the longing for self-efficacy

Using the example of current studies on gardening and DIY, psychologist Paul Bremer shows what needs people fulfill in activity and how developmental spaces are used.
DIY store and garden center as sources of self-efficacy

DIY and gardening - sources of self-efficacy

The DIY store and the garden center offer tools for handicrafts and planting and are thus sources of the longed-for self-efficacy.
Bicycle helmet for Safety

Safety first or sexy first?

Young bodies in their underwear, brightly colored helmets and the loose brushstroke of an educational campaign: "Contraceptives from the bedroom for more safety in road traffic! A media shitstorm brought the Ministry of Transport's helmet campaign a lot of attention - and just as much criticism of the clumsy, silly and everyday sexualization.
Influencer 2018 - It's rampant!

Influencer 2018 - It's rampant!

To ensure that your influencer marketing does not become a blind flight, rheingold conducts a precise diagnosis of the "inner" psychology" of influencer marketing in the rheingoldShare Study Influencer 2018.
The rheingold interview

The rheingold interview

The rheingold interview is the heart of our morphological research projects and much more than a normal in-depth interview.