Wutao Wen, project manager at rheingold, grew up in China, studied market and media research in France and Germany, and specialized in Chinese youth and media development.
Trend analysis by our Asia team: Labubu is more than just a quirky plush figure: it meets the central psychological needs of a young generation and masters the grammar of the TikTok economy. Between kawaii aesthetics, object of consolation and silent rebellion, it becomes a symbol for an attitude to life.
The name "996-work pattern" refers to an unofficial work rhythm: work is done from 9 a.m. to 9 p.m. daily, six days a week. Nowadays, such a work rhythm is becoming more commonplace in China and corresponds to at least 60 working hours per week. This is not allowed by law.
