Rheingold began experimenting with AI back in 2021. Today, the rheingold Avatar Suite is an AI tool for market research that meets our high standards: combining psychological depth with AI-based dialogue systems to make insights faster, more connectable, and available at any time.
In our webinar, we demonstrate the potential of the rheingold Avatar Suite using the example of the new furniture study "This is how Germany lives". Among other things, you will see a live interaction with the four target group avatars from the furniture study.
The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.
