Strategy workshops with depth: translating change into impact with Sweet Spot

The rules of the game for successful brand management have changed fundamentally: Speed, uncertainty and complexity have become the new normal. Today, companies need strategies that are not only analytically clever, but can also be translated directly into action. This is precisely where the strategy workshops from Sweet Spot, a joint venture between the rheingold Institute, the digital agency Gerhard and the founder and former owner of diffferent, Alexander Kiock, come in.

Focused on implementation right from the start
Sweet Spot thinks strategy from the goal: not as a theoretical concept, but as a powerful decision-making aid in the day-to-day running of a company. In customized workshops, interdisciplinary teams of psychologists, strategists and digital experts work with participants to develop flexible strategies that can be implemented immediately - both digitally and analogue.
"Our workshops don't start with PowerPoint, but with real questions: Where does the company really stand? What unconsciously moves the target groups? And which levers can be activated directly?" explains Christian Wochagg, one of the partners at Sweet Spot. The aim is to develop strategies that work - in reality, not on paper.

Psychological depth meets agile methodology
The focus is on a holistic approach: the rheingold Institute uses its in-depth psychological research to decipher the unconscious behavioral patterns of consumers. Building on this, the workshop teams develop strategies that are not only rationally convincing, but also emotionally effective - with maximum relevance for the brand, market and people.
"We avoid separating analysis, strategy and implementation," says Johannes Mauss, CMO of rheingold and co-founder of the joint venture. "Workshops in particular show how effective this connection is - because we come up with real solutions together with our clients."

Workshop formats for real challenges
Whether positioning issues, digital transformation or brand management in transition - Sweet Spot's strategy workshops have a modular structure and can be individually tailored. Depending on requirements, the formats range from compact impulse workshops to strategic sprint series that dovetail development and implementation.

Shaping transformation now - in a strategy workshop with impact
In times of change, standing still is not an option. If you want to break new ground, you need strategic clarity, in-depth psychological understanding and digital implementation strength. Sweet Spot's strategy workshops offer just that - compact, well-founded and practical.

Fancy new perspectives for your strategy?