The innovation service provider KitchenTown and the rheingold Institute work together to support companies in the food industry in developing innovative solutions. Food manufacturers benefit from the strategic partnership through the psychological analysis expertise of rheingold, combined with the development and implementation power of KitchenTown. This allows new market potential to be tapped just as quickly while minimizing risks.
Food: trends and product concepts
The collaboration combines the expertise of both partners in a new consulting format that has been specially developed for SMEs and corporations in the food industry. The focus is on efficiently mirroring trends and product concepts with specific consumer needs in order to derive promising innovations. The rheingold Institute seamlessly integrates its successful conceptLab format into KitchenTown's "Innovation Sprint". This is inspired by the development work of start-ups and enables the risk-reduced development of new solutions in agile cycles.
With in-depth psychological insights into the pilot series
"Deriving in-depth psychological insights through qualitative market research has always been very helpful for our work," says Lukas Neuß, Managing Director of KitchenTown. With regard to the newly formed offer, he adds: "From now on, we will enable companies to get from the initial idea to the pilot series within a few weeks in a very well-founded way". For its part, the rheingold Institute is delighted to have Kitchen Town on board as a strong implementation partner that can quickly bring insights to the streets and supermarket shelves. "The best idea is useless if it is not systematically and courageously implemented," says psychologist Frank Quiring, member of the management board at rheingold. "In this respect, the portfolio of our market research institute complements KitchenTown perfectly."
Pioneering agile consulting
Through this partnership, KitchenTown and the rheingold Institute are positioning themselves as pioneering consultants in a highly competitive market in which agility and consumer focus are key success factors. The focus is clearly on the German-speaking market in order to provide targeted support to larger companies and established brands in their innovation process.
Are you interested? Then get in touch with us and arrange a consultation.
Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
Tel.: +49 221 912777-44
E-mail: poulakos@rheingold-online.de
