As one of the leading trade journals for market research and marketing in Germany, planung&analyse organized the planung&analyse Insights congress together with the dfv Conference Group.
THE annual meeting for (corporate) market researchers and advertisers from the fields of market research, market planning, market analysis, innovation, marketing, communication and sales.
The rheingold institute was represented in Frankfurt with a keynote speech by Stephan Grünewald as well as an exhibition booth.
Anna Brand, management consultant, and Stephan Grünewald, founder and managing partner, in front of the rheingold booth.
In the thick of things instead of just being there: Stephan Grünewald and Stephan Urlings, both Managing Partners at rheingold, in a break talk at the trade fair.
Credit photos: Thomas Fedra.
KEYNOTE by Stephan Grünewald, on September 26, 2023, at 11:40 a.m.:
Confidence, renunciation and indulgence - What makes humans tick in the next few years? And why is mental intelligence superior to artificial intelligence?
Sonja Kittel, Head of Marketing & Events, is responsible for classic marketing topics as well as internal and external events at rheingold. Before joining rheingold, she worked as a consultant and press officer for both agencies and companies.