rheingold Congress 2024

At our breakfast bar you can network in a relaxed atmosphere, exchange ideas with colleagues or simply make new contacts.

At the beginning of the congress day, we would like to welcome all participants. This is followed by a brief overview of the program, the upcoming highlights and the main topics of the day.

The first photo of a black hole is a triumph of science and technology. Black holes and the Big Bang show us the limits of knowledge and measurability and we do not know what happens beyond them. What logic emerges for humanity and the cosmos with the discovery of these fundamental limits and uncertainties? Does this open up new horizons for hopeful action?

By focusing on the explicit social crises (climate, migration, corona, shift to the right), a fundamental cultural crisis is being overlooked that will reshape everyday life and society in the coming years. But what new logics, paradigms and ways of life will this profound epochal change bring with it?

Unsettled by the upheaval of the times and fascinated by the many new possibilities, consumers are looking for holistic solutions for their life tasks. This is fundamentally changing their relationship with products, brands and services. Brand and consumer are growing together into a very individual unit. What does this world view of the seamless consumer mean for brands and companies?

Use the break to make new contacts and fortify yourself with a wide range of catering options. You can also explore the hall, exchange ideas with other participants and experience exciting insights into innovative projects.

In a world of uncontrollable crises, food has become an instrument of control over one's own life. The demands on nutrition and thus also the level of fall & frustration have grown immeasurably. Four key food trends describe how consumers are finding their way back to enjoyment and pragmatism.

In our "Generation 50+" session, we provide insights into the attitude to life of the 50+ generation, which we examined as part of a major study for the Witt Group. The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. What does this mean for communication and marketing? Together with Claudia Fiessinger and Rainer Hagner from Witt, Ismene Poulakos and Daniel Luccas (rheingold) discuss this important target group, which is becoming increasingly important and shaping social trends.

We will provide insights into the highly topical study "Gen Z 2024 - Generation Überdruck" and develop conclusions for marketing in an exchange of ideas. The key questions for this session are: What are the aspirations of GenZ 2024? What content and tonality are 'in'? Which approaches resonate emotionally with this target group?

Have you ever spoken to the future? Our Insight Session gives you the unique opportunity to do so! We present MIA, the seamless consumer of the future - an advanced AI avatar that provides insights into the consumer behavior of tomorrow. Take the chance to ask MIA about individual topics, attitudes and ideas and find out what expectations and needs will shape the consumers of the future.

Immerse yourself in the world of AI-supported brand creation! In our interactive session, based on rheingold Insights, our AI will show you how you can develop innovative brand ideas with forward-looking consumer analyses. The focus will be on two exciting application examples.

What can be learned from the seven deadly sins of brand and corporate strategy development? How can knowledge be successfully transformed into understanding? What does this mean for recommendations for action and strategy?

Farewell to the speakers

A poetic summary of the most important events of the day

After a successful day at the congress, we cordially invite you to round off the evening in a relaxed atmosphere at the bar. Take the opportunity to chat with other participants over a drink, make new contacts and review the impressions of the day in a relaxed atmosphere.