rheingold Congress 2024

On October 8, 2024 | 10 a.m. - 6 p.m.
HALLE / GATE 2 | Girlitzweg 30, 50829 Cologne

The reframed reality - The new logic of life.

What can you expect at the rheingold Congress?

The remodeled reality.

The major upheavals of our time will trigger a cultural crisis that will massively change our society and virtually "remodel" our everyday lives. The rheingold Congress 2024 in Cologne will focus on this new logic of our lives. How will we think and feel? How will we eat, shop and communicate?

We cordially invite you to join us on October 8 in Cologne to shed light on the new logic of life and to gain inspiring insights and creative solutions through our presentations and workshops.

Using practical examples, we address the topics of society, nutrition, consumers, retail and strategy. Always with practical relevance for your companies and brands.

Our program gives a first preview of the day.

from 8:30 am


A warm welcome to you!
We are delighted that you are here.
9:55 a.m.

Start Congress

Moderation: Paul Bremer
Welcome & outlook for the day
Member of the Management Board & Unit Director, rheingold Institute
10:00 a.m.

The remodeled reality

Keynote: Stephan Grünewald
Founder, graduate psychologist and author
rheingold Institute

By focusing on the explicit social crises (climate, migration, corona, shift to the right), a fundamental cultural crisis is being overlooked that will reshape everyday life and society in the coming years. But what new logics, paradigms and ways of life will this profound epochal change bring with it?

10:45 a.m.

The new logic of nutrition and trade

Speaker: Christine Mack
Unit Director Tec, Media & Services
rheingold Institute

Light-heartedness and innocence have been lost when it comes to shopping and eating. Which paths, trends and innovative logics lead from the seemingly Babylonian confusion of people to a pleasurable pragmatism?


Coffee break

Break for 30 minutes
12:00 p.m.

Between omnipotence and powerlessness - the new logic of the cosmos

Speaker: Heino Falcke
Radio astronomer

The first photo of a black hole is a triumph of science and technology. Black holes and the Big Bang show us the limits of knowledge and measurability and we do not know what happens beyond them. What logic emerges for humanity and the cosmos with the discovery of these fundamental limits and uncertainties? Does this open up new horizons for hopeful action?


Lunch break

Break for 90 min
2:15 pm

The new logic of the consumer

Speaker: Judith Barbolini
Member of the Executive Board & Unit Director, rheingold Institute

Unsettled by the upheaval of the times and fascinated by the many new possibilities, consumers are looking for holistic solutions for their life tasks. This is fundamentally changing their relationship with products, brands and services. Brand and consumer are growing together into a very individual unit. What does this world view of the seamless consumer mean for brands and companies?

3:00 p.m.

The new logic of generations

Workshop Sessions
on youth, senior citizens, family

Coffee break

Break of 30 min
4:30 p.m.

The new logic of the strategy

Speaker: Johannes H. Mauss
Member of the Executive Board &
Chief Marketing Officer
rheingold Institute

What can be learned from the seven deadly sins of brand and corporate strategy development? How can knowledge be successfully transformed into understanding? What does this mean for recommendations for action and strategy?

5:15 pm

Poetic Recording

Speaker: Dominique Macri
Actress and lyricist
A summary of the day
5:30 pm

Finish at the bar

End of the event

Ticket prices:

Secure your early bird ticket now at a price of 550 €*. The normal price for the rheingold Congress is € 650*.

Included in the ticket are keynotes & presentations, workshops, lunch, coffee breaks & snacks as well as the flair of one of the hippest locations in Cologne.

Early-Bird Ticket

200€ savings
  • Save 200 € on the normal price
  • Available until 31.05.2024

Early booking discount

100 € savings
  • Save 100 € on the normal price
  • Available until 31.08.2024
Book ticket

Standard ticket

Normal price
  • Maximum number of participants 400
  • Available from 01.09. to 07.10.2024
Book ticket

* All prices are subject to VAT and a 2 Euro service charge.

Tickets are sold via Reservix:
The following payment options are available: Direct debit, prepayment, SOFORT bank transfer, PayPal, credit card (Visa, Mastercard, American Express)

Our media partner for the rheingold Congress 2024

The countdown is on 


HALLE / TOR 2 | Location of the rheingold Congress 2024

The historic industrial hall, which has been developed into an exclusive and unique event location, has a floor area of 975 m².
Puristic, industrial, iconic.

We look forward to welcoming you to Hall/Gate 2 on October 8.


Girlitzweg 30
50829 Cologne

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