Despite the coronavirus crisis, the opportunities for brands are greater than ever. "They are one of the main suppliers of new role models, ideas and innovative solutions. They give consumers inspiration," says Judith Behmer. She was a guest at Screenforce's 2nd Expert Forum 2020 "Economy, consumer climate and marketing: how corona determines our future". How marketing is adapting to the "new normal"...
Organic food is a growing success story. Germany is the largest organic market in Europe: annual growth rates are between 5-10 percent. However, the pioneer in organic food, the organic specialist trade, is not benefiting from growth to the same extent as the classic food retail trade (LEH).
In order to be able to grasp psychological relationships in their complexity, morphological impact research has highly effective tools at hand in the form of the in-depth interview and psychological description.
