The ECR Austria Day 2022 brought under the motto "Hybrid Everything", renowned speakers with powerful impulses for the industry, on stage.
The shopping of the future is seamless
In front of an audience of 400, Judith Barbolini, member of the management board of the rheingold institute, opened ECR Day 2022 with a keynote speech on the consumer of the future, the "seamless consumer". It is no longer just about satisfying needs, much more values and ideas are brought into people's lives through consumption, Barbolini said. "People no longer buy products, they buy solutions to life issues." You can watch the entire lecture online here:
At the rheingold Institute since 2011 and member of the management team. She speaks five languages and conducts research internationally. Her other areas of focus are social and cultural research, cleaning and personal care as well as the seamless consumer.
Tel.: +49 221-912 777-67
E-mail: barbolini@rheingold-online.de
