What makes customers tick throughout their shopping journey? GS1 Germany, Holistic Consulting and the rheingold institute conducted a study on the different shopper journeys.
Sebastian Buggert (rheingold) and Markus Schweizer (Holistic) show exciting insights about tracking behavior in brick-and-mortar grocery stores.
Sebastian Buggert holds a degree in psychology and is a member of the management team at rheingold. His research focuses on retail, media, and the service and financial industries. He is an expert in the field of digitalization and has long been intensively involved with the influences or opportunities of digital change both for markets and for qualitative market research.
Tel.: +49 221-912 777-34
E-mail: buggert@rheingold-online.de
