How can sustainable packaging be understood intuitively and even sell the product more successfully? The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram.
Speakers: Birgit Langebartels (rheingold Institute, study director), Sonja Bähr (Packaging Analyst at Tilisco), Jochen Matzer (Managing Director of Red Rabbit and founder of Food Harbour), Anja Vogel (Head of Consumer Insights & Market Research at Peter Kölln)
Moderation: Ismene Poulakos
Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
Tel.: +49 221 912777-44
E-mail: poulakos@rheingold-online.de
