Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
Germans are repressing global crises, feeling powerless and at the same time retreating into private oases of confidence. What do these current study insights mean for consumer behavior and brand perception? How can companies respond to people's withdrawal and displacement?
Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.
The annual meeting for (corporate) market researchers and advertisers. rheingold will be present with a keynote by Stephan Grünewald as well as a booth. We are looking forward to two exciting days at the fair.
Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report:
Stuck between climate change and war, a large part of the population is disillusioned with politics and society and reacts to the perceived hopelessness by fleeing into private happiness. Presentation of the depth-psychological and representative survey about the state of mind of the Germans in summer 2023.
A depth-psychological study and representative survey on the state of mind of Germans clearly shows that two-thirds of the population distrust the government and its policies. Confidence in the future seems to be possible only in private.
Young women want hybrid and agile work beyond official channels and hierarchy. Birgit Langebartels, psychologist and head of rheingold "Gender&Generation," talks about the new mindset and what companies need to do now.
Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.
Some technological trends catch on - others don't. Why is that and what role does the "human factor" actually play in the technological progress equation? A presentation of the joint study "The Human Factor" by the Cologne-based rheingold Institute and Ströer.
The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.
The rheingold Institute is now organized in focus units, which will bundle the professional expertise in three departments in the future. The units are headed by Judith Barbolini, Paul Bremer and Christine Mack.
