Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.
The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.
The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.
Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise
The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.
The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.
How can home office rules be renegotiated, how can team spirit be redesigned? In order to understand this conflict-laden topic even more closely with employees and to secure its strategic decisions, the study tour market leader Studiosus conducted a qualitative study with the rheingold Institute.
Urban development is more than image and public perception. A qualitative rheingold study on the Altenessen district shows how important it is to shed light on the dark sides and at the same time use the potential for fascination for positive development.
