Judith Behmer, author at rheingold market research

Judith Behmer holds a degree in psychology and is a member of the management team at rheingold institut für tiefenpsychologische Markt- und Medienforschung (Rheingold institute for Depth Psychology Market and Media Research), where she conducts research in various industries (including media, retail, and financial services). The cultural psychological aspect of her research projects is particularly close to her heart.

Tel.: +49 221-912 777-64
E-mail: behmer@rheingold-online.de

Psychological turning point - also for brands

War and the permanence of crises shake us and lead to surprising forms of coping. What makes consumers tick in these highly emotional times?

"Melancovid" Meets Fear of War - Germany Between Resignation and Shock Rigidity

What makes Germans tick in crisis permanence? A Depth Psychological Study of the Mental State of the Germans.

The Ukraine crisis and mental Long Covid

After two years of Corona, the Ukraine crisis is now shaking people up. Judith Behmer, Stephan Grünewald and Birgit Langebartels present the results of our own study.

Uncanny fascination - What is Gen Z's attitude to the Nazi era?

An uncanny fascination: The rheingold institute was commissioned by the Arolsen Archives to investigate the young generation's attitude to Nazi history.

Test of Courage NS Time: Uncanny Fascination and High Sensitivity of Gen Z

Gen Z is clearly more interested in the Nazi era than their parents' generation, and they associate it with acute social problems such as racism and discrimination.

Outdoor advertising invites flirtation

Psychologically, outdoor advertising and OOH communication has the effect of flirting in the "new outdoors," according to the rheingold study "Active Space."

Balancing act: How brands are setting the course for a new start now

Those who understand the changes in consumers and markets now can actively shape the new normal - and profit from the changes.

Christmas without stress can also be exhausting

Why Christmas without stress can be exhausting

For the Christmas contemplative relaxation this year lacks the contrast - the pre-Christmas bustle.

Brands give consumers inspiration

Despite the Corona crisis, the opportunities for brands are greater than ever. "They are one of the main suppliers of new role models, ideas and innovative solutions. They give consumers inspiration," says Judith Behmer. She was a guest at Screenforce's 2nd Expert Forum 2020, "Economy, Consumer Climate and Marketing: How Corona Will Determine Our Future." How marketing is adapting to the "New Normal"...