Uwe Hambrock, author at rheingold market research

Uwe Hambrock, graduate psychologist, has been working successfully for rheingold institut since 2007. As senior project manager and part of the quantitative research team, his main areas of expertise are food, retail and financial services.

Phone: +49 221-466 828 0
E-mail: hambrock@rheingold-online.de

"I make the world the way I like it" - rheingold study on opinion formation in the digital age

A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.

Prejudices are increasingly seen as normal

IKK classic has presented a new study on prejudice in collaboration with the rheingold Institute. The results show that prejudice and discrimination have not only increased since 2021. They are also increasingly seen as "normal".

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?

ExpertClub: "Sustainability and Financial Investments"

Are sustainability and financial investments compatible? This question was investigated by rheingold psychologists on behalf of Union Investment.

Psychological stumbling block of gendering

In a depth psychological as well as quantitative study, we show what gendering means for society and consumption, for brands and markets.

How Germany lives

Alongside health, a nice home is one of the most important things in the lives of Germans. However, the number of people who want to own their own home has decreased compared with the previous year.

Dream Home Study 2018

What moves people around their own home? How do they live and what wishes, fears and needs do they have in this regard?

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