Companies face the challenge of implementing the topic of sustainability in a way that suits them and is an investment in the future of the brand. Sustainability offers great opportunities, but there are no universal solutions! With rheingold greenStrategy, you sound out all the opportunities of sustainability and go into implementation with three tools.
Our hallmarks are real insights and blunt truths about brands, companies and communication. In our studies, it becomes clear that the desire for sustainability is psychologically a conservative longing. We want the world to remain as we have known it since childhood, a world of security. However, we can only preserve the world if we transform it.
This is what we call the paradox of sustainability.
Are sustainability and financial investments compatible? This question was investigated by rheingold psychologists on behalf of Union Investment. In 2022, we presented the results in a webinar. You can watch the recording here.