Today, genders and generations are fluid and multi-optional. And yet age, life stage and gender affect perceptions of products and markets.
That's why rheingold founded the cross-sector unit Gender & Generation. We understand changing gender images and translate them into a tailored target group approach.
Take advantage of our expertise!
Fixed role and age clichés are passé. With our Gender & Generation expertise, we find completely new solutions for your issues in gender marketing and age-specific advertising.
Study leader Birgit Langebartels, a graduate psychologist, is an account manager at rheingold and a proven expert in the field of youth, women and family. With her expertise, she is a sought-after keynote speaker and interview partner in the media.
Phone: +49 221-912 777-14