Genders and generations are fluid concepts, more than ever today. At the same time, age, life stage and gender have an impact on the perception of products. We understand changing gender concepts and translate them into a tailored target group approach.
Take advantage of our expertise!
Fixed role and age clichés are passé. With our Gender & Generation expertise, we find completely new solutions for your issues in gender marketing and age-specific advertising.
Study leader Birgit Langebartels, a graduate psychologist, is an account manager at rheingold and a proven expert in the field of youth, women and family. With her expertise, she is a sought-after keynote speaker and interview partner in the media.