In his new book "Wir Krisenakrobaten - Psychogramm einer verunsicherten Gesellschaft", Stephan Grünewald puts the German soul on the couch - and shows how people develop astonishing strategies for self-assertion in the midst of a permanent crisis.
Trend analysis by our Asia team: Labubu is more than just a quirky plush figure: it meets the central psychological needs of a young generation and masters the grammar of the TikTok economy. Between kawaii aesthetics, object of consolation and silent rebellion, it becomes a symbol for an attitude to life.
Sustainability is one of the key social challenges of our time. However, from a psychological perspective, it is clear that sustainable behavior is associated with inner contradictions for many people, says psychologist Sabine Loch.
By-products of food production are a trend; what used to be considered waste is now becoming the basis for innovative products. But communication requires psychological sensitivity.
MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute. In this way, MIA provides valuable insights into the consumer behavior of tomorrow.
Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
Mental intelligence is not essentially related to AI, says Stephan Grünewald in an article for the Kölner Stadt-Anzeiger. It lacks the transience, the infatuation, the inner contradictions of the soul.
Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.
Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.
Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.
Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.
The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.
Stephan Grünewald discusses insights from rheingold research with the German government at Schloss Meseberg - the topics are confidence and changing times.
About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.
