New corona- and lockdown-related experiences cause new motivations and needs among people. The unleashed arbitrariness, the striving for "higher, faster, further" is replaced by the desire for stability and new honesty. The sports and outdoor industry is benefiting enormously from this new reality. Marcel Beaufils has already presented corresponding research results at this year's ISPO Re.Start Days. However, what drives people recently can also be used across industries for industry growth and marketing. In cooperation with ISPO, Marcel Beaufils has summarized the new motivations and needs of people in a white paper.
The whitepaper is available for download in German and English:
