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rheingold institute

rheingold GmbH and Co. KG
Kaiser-Wilhelm-Ring 46
50672 Cologne
Phone: +49 221-912 777-0
Fax: +49 221-912 777-55
E-mail: rheingold@rheingold-online.de

Johannes H. Mauss is new Chief Marketing Officer

Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.
Âawards rheingold 2021

Your review of Market Research Providers 2021: Thank you for your feedback!

For years, the rheingold institute in Cologne has been able to assert itself through top rankings in the areas of quality and competence. So also in 2021.
Changemaker Community

Emotional armament for the second Corona year

Six recommendations for salvation in the corona crisis emerged from the Barmer Changemaker community's "Yearly Kickoff 2021" project.
Support and inspiration for brands

How brands can provide support and inspiration in these times

Reliability and consistency are important signals for consumers in times of crisis. In particular, brands that people have been familiar with since childhood can make use of this tool.
Trade fairs remain important as places of encounter

Trade fairs remain important as places of encounter

Trade shows will make a comeback, Marcel Beaufils is certain. They remain "the highlight of year-round networking."
GenZ seeks foothold in brands

Why GenZ is now looking for a foothold in brands

Corona has scratched the soul of the GenZ. Which is why it is developing new consumer habits. Brands can serve as orientation.
Outdoor sports in Corona times

Outdoor sports in Corona times: Why skiing is good for the psyche

Why outdoor sports in general and skiing in particular, especially in times of Corona, is good for the psyche, tells Marcel Beaufils.
How Covid is changing market research

How COVID-19 is changing market research

Patricia Sauerbrey Colton shows how mindful market research can uncover hidden insights with Covid-19 sensitized consumers.
How podcasts work for brands

How podcasts work for brands

With Podcasts completely near at the customer - which chances and risks advertisement in Podcasts for a positive mark profiling have.
Cross-industry growth opportunities

Cross-industry growth opportunities - leveraging the increased importance of sports and outdoor

New corona-driven motivations and needs from the sports and outdoor industries hold cross-industry growth opportunities.
Outdoor is the new shopping

Outdoor is the new shopping

With an understanding of how outdoor works psychologically, you can stage entirely new areas as outdoor experiences - even in other industries.
Consumption between pleasure and frustration

GenZ - Consumption between pleasure and frustration

Understanding Gen Z means looking into the future. Nicole Hanisch on the latest findings on Generation Z under the sign of Corona.
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