Contributions from

rheingold institute

rheingold GmbH and Co. KG
Kaiser-Wilhelm-Ring 46
50672 Cologne
Phone: +49 221-912 777-0
Fax: +49 221-912 777-55
E-mail: rheingold@rheingold-online.de

Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.
Johannes Mauss

Johannes H. Mauss is new Chief Marketing Officer

Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.

Brand communication in the crisis

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?

2nd Screenforce Expert Forum

In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.
How are the Germans doing?

Permanent crisis mode - How are the Germans doing?

Still battered by Corona, we now face a demanding winter. How are the Germans faring with it?
Home office and the risk of erosion

"As much as the home office is celebrated: There is a risk of erosion"

At the beginning of the pandemic, the home office was seen as a place of liberal promise and a step finally taken toward a modern workplace.
Crisis Update Webinar

What makes consumers tick in the crisis?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.
Home office report for managers

Hybrid leadership with the home office

Hybrid working poses major challenges for managers. On this topic, we talk about the essence of four studies on home office and new work in our ExpertClub.
Home Office Report

Home Office Report for Executives: Now Available

Home Office Report for Executives: Now Available.
Youth Study

rheingold Youth Study 2022: Now available

The pandemic was a challenge for many young people. With consequences to this day. This is shown by the results of the rheingold youth study.
stern youth study

Stern Youth Study: "The lockdowns were hard work for young people"

The pandemic was a challenge for many young people. With consequences that continue to this day. This is shown by the results of the rheingold youth study.
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