Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.

In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.

Still battered by Corona, we now face a demanding winter. How are the Germans faring with it?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.

Hybrid working poses major challenges for managers. On this topic, we talk about the essence of four studies on home office and new work in our ExpertClub.

The pandemic was a challenge for many young people. With consequences to this day. This is shown by the results of the rheingold youth study.

The pandemic was a challenge for many young people. With consequences that continue to this day. This is shown by the results of the rheingold youth study.