Keyword

GenZ

Young people on professional standby

Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?
DIY to self-efficacy

OBI Children and Youth Study

DIY projects are a way for young people of generations Z and Alpha to feel self-efficacious and break free from the Corona blues and the insecurity they feel about the future.
Youth Study

rheingold Youth Study 2022: Now available

The pandemic was a challenge for many young people. With consequences to this day. This is shown by the results of the rheingold youth study.
stern youth study

Stern Youth Study: "The lockdowns were hard work for young people"

The pandemic was a challenge for many young people. With consequences that continue to this day. This is shown by the results of the rheingold youth study.
GenZ

Inside Insights on Generation Z

The GenZ is putting pressure on sustainability - and is itself under massive pressure. What does that mean for their consumer behavior?
ns time national socialism genZ

Test of Courage NS Time: Uncanny Fascination and High Sensitivity of Gen Z

Gen Z is clearly more interested in the Nazi era than their parents' generation, and they associate it with acute social problems such as racism and discrimination.
Penny commercial strikes a chord with the younger generation

Penny commercial: Why it strikes a chord with the younger generation

Growing up in crisis means regressing into the "Corona cocoon." The new Penny Spot addresses this dilemma.
Gen Z and the difference to other generations

Generation Z: What makes them different from other generations?

Generation Z is growing up digitally and making new demands on society and the job market. Read more about the values of Gen Z now.
Corona and children: lost generation

Corona and children: lost generation

Corona has brutally shaken up the dreams, goals and plans of many young people. Birgit Langebartels explains what helps them.
GenZ seeks foothold in brands

Why GenZ is now looking for a foothold in brands

Corona has scratched the soul of the GenZ. Which is why it is developing new consumer habits. Brands can serve as orientation.
Consumption between pleasure and frustration

GenZ - Consumption between pleasure and frustration

Understanding Gen Z means looking into the future. Nicole Hanisch on the latest findings on Generation Z under the sign of Corona.
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