Keyword

GenZ
Shopping behavior of Gen Z

Shopping for Gen Z - First Class and Second Hand

The first part of the Gen Z Shopping Study looks at shopping behavior, the feeling of growing up and flexing with luxury brands
Why TikTok is so exciting

Why TikTok is so exciting for the boys

Gen Z in particular loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. On average, German users call up TikTok 10 times a day and then spend around 50 minutes using the app.
Generation Z Coming of Age

When life gets a subject line

These days, Gen Z often lives in a sheltered gaming paradise until their mid-20s: More than previous generations, they experience full care and overprotection. Parents are usually tolerant and caring.
Rezo and Gen Z

Rezo factor positive or we are the better adults

The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made clear how different younger and older generations are and, above all, communicate.
Generation Z as a beacon of hope

New kids on the job

In the labor market, too, everyone is looking eagerly to Generation Z. It is being hailed as a beacon of hope that will make companies fit for the future.
Generation Z as smart magic students

Generation Z - Google's smart student wizards

For the most part, Gen Z has paradisiacal starting conditions. They do not experience the shortages of earlier war generations. They grow up in secure circumstances.
Situation of the soul of the Federal Republic

There is always a doubt

The Federal Republic is celebrating its 70th birthday. What is the state of mind of the jubilarian? Psychologist Stephan Grünewald detects calm and composure - but also a dangerous seething.
Fridays For Future Demo

Of procrastinators and know-it-alls

The big 'Gretchen questions' of the students to the adult world are: What do you think about creation? How important are the environment, climate and nature for you? How can a healthy diet be guaranteed for more and more people in this world? Do you care at all about what comes after you? In what condition do we have to leave the...
Teen heroes

Teen heroes

The intoxicating digital-analog world of "anything is possible" holds tremendous pressure of expectation for adolescents.
1 2