In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.
On the consequences of high inflation, the current crisis management of the German government, Germany's energy consumption, and the psyche and fears of people in times of crisis.
Energy crisis, climate crisis, war and pandemic without end - there is a lot that is unsettling people at the moment. Those in power are trying to calm things down. What is the mood deep in the citizens' souls?
How will Germans deal with the war in the future - and with an autumn full of worries? The psychogram of a country between reality repression, impudence, readiness to protest - and a great deal of desire for renunciation, which can be charged with psychological added value.
