Video Archive - rheingold market research

ECR Austria 2022 - "Meet the seamless consumer".

Judith Barbolini presented the "seamless consumer" as a keynote at ECR Day 2022. "People no longer buy products, but solutions for life issues". You can watch the whole presentation online here.

Picture of the future - Ströer Edition

What makes the consumers of the future tick? And why do we like to live in yesterday and remember "the good old days"?

phil.cologne 2022 - "Looking optimistically to the future?": Stephan Grünewald and Thea Dorn in conversation

Thea Dorn talks with Stephan Grünewald about the consequences of the pandemic on our state of mind and our view of the present and future.

Inside Insights on Generation Z

The GenZ is putting pressure on sustainability - and is itself under massive pressure. What does that mean for their consumer behavior?

Penny commercial strikes a chord with the younger generation

Penny commercial: Why it strikes a chord with the younger generation

Growing up in crisis means regressing into the "Corona cocoon." The new Penny Spot addresses this dilemma.

Outdoor advertising invites flirtation

Psychologically, outdoor advertising and OOH communication has the effect of flirting in the "new outdoors," according to the rheingold study "Active Space."

Stephan Grünewald in the Corona Expert Council

Stephan Grünewald in the NRW Expert Council: Polarization vs. Cohesion

Stephan Grünewald, member of the NRW state government's Council of Experts, on the state of mind of the population between polarization and cohesion.

Principle of design instead of principle of hope - a video message at the turn of the year

In this video message, Stephan Grünewald summarizes the past and wishes for a switch from the "principle of hope" to the "design mode" for the year 2021.

Here it is about the sausage

Rheingold researched the sausage and meat market for the Westphalian sausage manufacturer The Family Butchers (TFB).

2020 was an exciting year for market researchers and the media. Our press review.

An exciting year is coming to an end - the pandemic has turned our world upside down and generated numerous interview requests.

How is German society developing? - an academy talk

The diffuse feeling of a threat to the "Shire" preoccupies German society. What impact does this have on them?

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.

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