Contributions from

Frank Quiring
Frank Quiring

Frank Quiring, a graduate psychologist, is a member of the management team at the Cologne-based market research institute rheingold. Frank Quiring's work focuses on packaging, food/beverages, and cultural psychology. Quiring is one of the authors of the rheingold youth studies, which regularly take a close look at the sensitivities, issues and trends of young people.

Phone: +49 221-466 828 0
E-mail: quiring@rheingold-online.de

GenZ between uncertainty and longing for stability - what does this mean for consumption?

Generation Z is looking for stability, meaning and ways to express themselves. If you want to reach this generation, you have to offer more than just products. It's about understanding their deep longings and giving them support with relevant offers.

Fear of social division - solidarity in Germany in crisis

Between erosion and growing longing: In-depth psychological and population-representative rheingold study on the state of social cohesion in Germany.
Shopper Journey

Shopper Journey Study 2022: What makes customers tick when shopping?

In the search for typical shopping patterns, seven customer journeys emerged in the "Shopper Journey Study 2022".
Innovation development with rheingold

Innovation development with rheingold

The conditions for innovation development are good - especially with the end of the Covid 19 crisis it is time to take off.
Best Agers and the Pandemic

Best Agers and the Pandemic - A Senior Study

"New Start 2021?" is the fifth senior study. It focuses on the short- and long-term effects of the pandemic on best agers.
Consumer prospects in the crisis

Consumer perspectives in the crisis - a rheingold in-house study

Consumers crave backing and confidence in the future, and brands can deliver.
World's leading trade fair for organic food

World's leading trade fair for organic food

Organic food is a growing success story. Germany is the largest organic market in Europe: annual growth rates are between 5-10 percent. However, the pioneer in organic food, the organic specialist trade, is not benefiting from growth to the same extent as the classic food retail trade (LEH).
Seniors study

rheingoldShare Study: Seniors 2018 - Baseline Study 4.0

How does the 55+ generation experience itself today? The rheingoldShare® Study: Seniors 2018 sheds light on the target group of 55+ year-olds.
rheingold-cocreation

rheingoldCoCreation - Looking through the consumer's eyes

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.