Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
How can home office rules be renegotiated, how can team spirit be redesigned? In order to understand this conflict-laden topic even more closely with employees and to secure its strategic decisions, the study tour market leader Studiosus conducted a qualitative study with the rheingold Institute.
Urban development is more than image and public perception. A qualitative rheingold study on the Altenessen district shows how important it is to shed light on the dark sides and at the same time use the potential for fascination for positive development.
Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.
The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
How do you appeal to young people and get them excited about a job at your company? How do you find out what really motivates the young generation about employer brands and why some people completely refuse to enter the job market? rheingold has researched these topics for the Joblinge initiative. Together with the IHK Cologne, we present...
What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?
How can sustainable packaging be understood intuitively and even sell the product more successfully? The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram.
Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.
Together with AXA, the rheingold Institute examined the communication journeys of insurance customers. Using very specific qualitative and quantitative methods, practical journey profiles were developed to which marketing can align the various touchpoints in a psychologically targeted manner.
