Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.
IKK classic has presented a new study on prejudice in collaboration with the rheingold Institute. The results show that prejudice and discrimination have not only increased since 2021. They are also increasingly seen as "normal".
The mood of many voters ahead of the upcoming general election is characterized by strong feelings of loss, worry and disappointment with politics. Stephan Grünewald presents the in-depth psychological rheingold election study 2025.
No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.
In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.
Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
The innovation service provider KitchenTown and the rheingold Institute are cooperating. Food manufacturers benefit from the strategic partnership through psychological analysis expertise combined with development and implementation power.
Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.
With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.
