Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
How a generation is revolutionizing the way we interact with the world and the media - and what brands really need to know now. You can find out all this in our latest social media study.
In our webinar, we give you psychological insights into America's mental state. Patricia Sauerbrey Colton heads the rheingold USA branch and reports on the fears and desires that move people, away from short-term headlines.
Sustainability is one of the key social challenges of our time. However, from a psychological perspective, it is clear that sustainable behavior is associated with inner contradictions for many people, says psychologist Sabine Loch.
In our webinar, we demonstrate the potential of the rheingold Avatar Suite using the example of the new furniture study "This is how Germany lives". Among other things, you will see a live interaction with the four target group avatars from the furniture study.
The rheingold Avatar Suite enables the creation of individual AI avatars based on basic psychological needs and thus revolutionizes qualitative in-depth psychological market research. Our goal: to bring consumer needs to life and understand target groups more precisely.
What about the sense of unity in Germany? Why are more and more people withdrawing and what do they long for? rheingold researched these questions for the Identity Foundation. Together with the foundation, Stephan Grünewald presents findings from the study.
Continuation of the major Witt study with exciting parallels and differences to Germany. In the Netherlands, too, the 50+ generation feels young on average and can be described as the "now me" generation. More sex and happier relationships: The 50+ generation in the Netherlands loves love!
Sweet Spot thinks strategy from the goal: not as a theoretical concept, but as a powerful decision-making aid in everyday business life. In customized workshops, interdisciplinary teams of psychologists, strategists and digital experts work with participants to develop flexible strategies that can be implemented immediately.
Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the Cologne-based rheingold Institute on behalf of Unilever shows how consumer behavior changes in uncertain times.
Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the rheingold Institute in Cologne on behalf of Unilever shows how consumer behavior changes in uncertain times - shopping in the area of conflict between "survival" and "a better life".
The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.
