Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
In this current psychological study for the randstad Foundation, we investigated qualitatively and quantitatively which fears, hopes and defense mechanisms people develop when dealing with AI - and why the same technology is used playfully in everyday private life, but is often associated with uncertainty and reticence at work.
The study "AI and the future of work: stress test for leadership and collaboration" by the rheingold Institute for the randstad Foundation shows that companies are relying on the introduction of technological AI, but are underestimating uncertainty, defensiveness and displacement.
How do people assert themselves in a crisis? "Wir Krisenakrobaten - Psychogramm einer verunsicherten Gesellschaft" will be published by Kiepenheuer & Witsch at the beginning of October 2025. It will be presented in a free digital book premiere with Theo Koll on October 9.
Generation Z is looking for stability, meaning and ways to express themselves. If you want to reach this generation, you have to offer more than just products. It's about understanding their deep longings and giving them support with relevant offers.
How a generation is revolutionizing the way we interact with the world and the media - and what brands really need to know now. You can find out all this in our latest social media study.
In our webinar, we give you psychological insights into America's mental state. Patricia Sauerbrey Colton heads the rheingold USA branch and reports on the fears and desires that move people, away from short-term headlines.
Sustainability is one of the key social challenges of our time. However, from a psychological perspective, it is clear that sustainable behavior is associated with inner contradictions for many people, says psychologist Sabine Loch.
In our webinar, we demonstrate the potential of the rheingold Avatar Suite using the example of the new furniture study "This is how Germany lives". Among other things, you will see a live interaction with the four target group avatars from the furniture study.
The rheingold Avatar Suite enables the creation of individual AI avatars based on basic psychological needs and thus revolutionizes qualitative in-depth psychological market research. Our goal: to bring consumer needs to life and understand target groups more precisely.
What about the sense of unity in Germany? Why are more and more people withdrawing and what do they long for? rheingold researched these questions for the Identity Foundation. Together with the foundation, Stephan Grünewald presents findings from the study.
Continuation of the major Witt study with exciting parallels and differences to Germany. In the Netherlands, too, the 50+ generation feels young on average and can be described as the "now me" generation. More sex and happier relationships: The 50+ generation in the Netherlands loves love!
