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GenZ

Inside Insights on Generation Z

The GenZ is putting pressure on sustainability - and is itself under massive pressure. What does that mean for their consumer behavior?
Penny commercial strikes a chord with the younger generation

Penny commercial: Why it strikes a chord with the younger generation

Growing up in crisis means regressing into the "Corona cocoon." The new Penny Spot addresses this dilemma.
Âawards rheingold 2021

Your review of Market Research Providers 2021: Thank you for your feedback!

For years, the rheingold institute in Cologne has been able to assert itself through top rankings in the areas of quality and competence. So also in 2021.
This is GenZ's position on sustainability

This is GenZ's position on sustainability

The GenZ is putting pressure on sustainability. What this means for their consumer behavior and how companies gain respect.
Cover_Expedition-Insights

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.
Changemaker Community

Emotional armament for the second Corona year

Six recommendations for salvation in the corona crisis emerged from the Barmer Changemaker community's "Yearly Kickoff 2021" project.
Support and inspiration for brands

How brands can provide support and inspiration in these times

Reliability and consistency are important signals for consumers in times of crisis. In particular, brands that people have been familiar with since childhood can make use of this tool.
Trade fairs remain important as places of encounter

Trade fairs remain important as places of encounter

Trade shows will make a comeback, Marcel Beaufils is certain. They remain "the highlight of year-round networking."
Why children and parents need new play spaces

Why children and parents need new spaces to play - and how brands and products can respond to them

Families are particularly shaken up by the Corona crisis. Children and parents alike have to adapt to complicated sets of rules, redefine boundaries and freedoms, and find creative solutions.
Corona and children: lost generation

Corona and children: lost generation

Corona has brutally shaken up the dreams, goals and plans of many young people. Birgit Langebartels explains what helps them.
GenZ seeks foothold in brands

Why GenZ is now looking for a foothold in brands

Corona has scratched the soul of the GenZ. Which is why it is developing new consumer habits. Brands can serve as orientation.
Outdoor sports in Corona times

Outdoor sports in Corona times: Why skiing is good for the psyche

Why outdoor sports in general and skiing in particular, especially in times of Corona, is good for the psyche, tells Marcel Beaufils.
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