Contributions from

rheingold institute

rheingold GmbH und Co. KG
Hohenzollernring 103
50672 Cologne
Phone: +49 221-466 828 0
Email: rheingold@rheingold-online.de

How Covid is changing market research

How COVID-19 is changing market research

Patricia Sauerbrey Colton shows how mindful market research can uncover hidden insights with Covid-19 sensitized consumers.
How podcasts work for brands

How podcasts work for brands

With Podcasts completely near at the customer - which chances and risks advertisement in Podcasts for a positive mark profiling have.
Cross-industry growth opportunities

Cross-industry growth opportunities - leveraging the increased importance of sports and outdoor

New corona-driven motivations and needs from the sports and outdoor industries hold cross-industry growth opportunities.
Outdoor is the new shopping

Outdoor is the new shopping

With an understanding of how outdoor works psychologically, you can stage entirely new areas as outdoor experiences - even in other industries.
Out of the Corona Depression

Out of the Corona Depression

What to do against corona-related social depression? In analogy to depression, Birgit Langebartels shows six possible ways.
Consumption between pleasure and frustration

GenZ - Consumption between pleasure and frustration

Understanding Gen Z means looking into the future. Nicole Hanisch on the latest findings on Generation Z under the sign of Corona.
Advertising in podcasts

The new listening - how advertising in podcasts works best

Podcasts can create high levels of engagement and loyalty among their users, as well as drive behavior change.
How brands become lighthouses

How brands become lighthouses

How brands become beacons in times of crisis and why promises of sustainability are misleading in these times.
Shopping behavior of Gen Z

Shopping for Gen Z - First Class and Second Hand

The first part of the Gen Z Shopping Study looks at shopping behavior, the feeling of growing up and flexing with luxury brands
Generation Z Coming of Age

When life gets a subject line

These days, Gen Z often lives in a sheltered gaming paradise until their mid-20s: More than previous generations, they experience full care and overprotection. Parents are usually tolerant and caring.
Life in idle, a book by Birgit Langebartels

Life in idle

Psychologist Birgit Langebartels uses thousands of in-depth interviews to trace how sufferers experience their depression and makes transparent the six steps that contribute to psychological suffering.
The best of the north

The best of the north

NDR 2 is the most popular and widest-reach radio program in northern Germany. With journalistically high-quality and credible news, NDR 2 especially takes on the important role of providing information in everyday life.
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