The one-day workshop "Expedition Insights" (digital, analog or hybrid) is market research at your fingertips and brings your team up close to the consumer. An Expedition is an ideal kickoff day for the start of a project, product or campaign development or to find exactly the right questions for a study.
The result is surprising and relevant insights that develop a strong impact through the team's shared experience and set valuable impulses for a new approach to product and brand. Your team develops and tests its own ideas and experiences direct feedback through the exchange with consumers. Thus, the event is not only a guarantee for tangible output, but also a kick-off for change processes. Direct, uncomplicated, effective!
An "Expedition Insights Workshop" does not replace a rheingold study. But it is a good choice if you want to solve manageable questions quickly and directly, as a supplement to a study or stand alone. Each workshop is tailored to your goal and individually designed for you. Feel free to contact us without obligation.
How does the GenZ deal with local mobile news offers and what are psychological drivers, blockades and needs? To find out, we conducted an Expedition Insights with the Kölner Stadt-Anzeiger and presented the results in the webinar.
Here you can find an article from planning & analysis about our Expedition Insights: