The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made clear how different younger and older generations are and, above all, communicate.
Influencers are considered to be particularly close to their followers, equipping them with a high level of credibility, also when it comes to product recommendations. A rheingold study shows that the worship of influencers has pseudo-religious traits.
Especially in our overstimulated and overregulated society, the outdoor experience offers people a temporary exit into a pristine world where they can experience the majesty of nature without a digital filter.
Starting in mid-January 2019, the rheingold institute will launch a basic course in which you will learn the fundamental skills of depth psychological exploration.
As a concept, constitutional marketing opens the view to the actual competitors, who are not infrequently outside the supposed target groups of a specific product area.
At rheingold, around 45 permanent and 55 freelance employees analyze the unconscious psychological factors and interrelationships of meaning that determine human actions.
The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.
In order to be able to grasp psychological relationships in their complexity, morphological impact research has highly effective tools at hand in the form of the in-depth interview and psychological description.
