Contributions from

Sebastian Buggert
Sebastian Buggert

Sebastian Buggert holds a degree in psychology and is a member of the management team at rheingold. His research focuses on retail, media, and the service and financial industries. He is an expert in the field of digitalization and has long been intensively involved with the influences or opportunities of digital change both for markets and for qualitative market research.

Tel.: +49 221-912 777-34
E-mail: buggert@rheingold-online.de

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Psychology into UX

In UX research, data is a lot - but not everything. It is also important to move the right emotional levers and motives, to align the guidance precisely with the needs of the user so that the experience feels "right" at every moment and leads to completion. Using the example of a recent study for the aid organization UNICEF, the...
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?
Shopper Journey 2022

Shopper Journey Study 2022 - the supermarket journey

What makes customers tick on their shopping journey? GS1 Germany, Holistic Consulting and rheingold conducted a study on shopper journeys.
vegan and vegetarian diet

Future trend vegan and vegetarian diet

How are consumers developing into flexitarians, vegetarians and vegans, what drives them and what hardships do they face? What expectations do they have of manufacturers and retailers?
DIY to self-efficacy

OBI Children and Youth Study

DIY projects are a way for young people of generations Z and Alpha to feel self-efficacious and break free from the Corona blues and the insecurity they feel about the future.
Home Office Studies

Home or Office? Current studies

Birgit Langebartels and Sebastian Buggert present findings and solution approaches based on several rheingold studies.
Home office managers between control and trust

Home office: Managers between trust and control

The last 18 months have changed the working world permanently. The switch to the home office is the challenge for managers.
Outdoor advertising invites flirtation

Outdoor advertising invites flirtation

Psychologically, outdoor advertising and OOH communication has the effect of flirting in the "new outdoors," according to the rheingold study "Active Space."

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.
Food culture in Corona times

Eating culture in transition - the new pragmatism

Convenience products are becoming more important as they provide answers to changing demands in corona times.
Secret User Experience

Revealing the secrets behind UX: How does a user become a fan?

An excellent user experience (UX) has valuable spillover effects on the brand.
Sprint Insights in two days

NEW: The rheingoldSprint®

The rheingoldSprint - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.
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