Contributions from

Sebastian Buggert
Sebastian Buggert

Sebastian Buggert holds a degree in psychology and is a member of the management team at rheingold. His research focuses on retail, media, and the service and financial industries. He is an expert in the field of digitalization and has long been intensively involved with the influences or opportunities of digital change both for markets and for qualitative market research.

Phone: +49 221-466 828 0
E-mail: buggert@rheingold-online.de

Food culture in Corona times

Eating culture in transition - the new pragmatism

Convenience products are becoming more important as they provide answers to changing demands in corona times.
Secret User Experience

Revealing the secrets behind UX: How does a user become a fan?

An excellent user experience (UX) has valuable spillover effects on the brand.
Sprint Insights in two days

NEW: The rheingoldSprint®

The rheingoldSprint - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.
Why TikTok is so exciting

Why TikTok is so exciting for the boys

Gen Z in particular loves TikTok. More than 5 million users already use the app in Germany, and 1 billion worldwide. On average, German users call up TikTok 10 times a day and then spend around 50 minutes using the app.
Generation Z as a beacon of hope

New kids on the job

In the labor market, too, everyone is looking eagerly to Generation Z. It is being hailed as a beacon of hope that will make companies fit for the future.
User Experience meets Psychology

User Experience meets Psychology

With regard to user-centric product development, it is enormously important for the digital cooking portal Chefkoch to understand the motivation of its users in as differentiated and profound a way as possible.
Team D Story

The "Team D Story

Why the German Olympic Team is now called "Team Germany".
Car of the future

Mobility of the future

Sebastian Buggert also finds out what customers want - and what they don't - on behalf of car manufacturers.
Pilot study Alexa

Pilot study Alexa

The results of the study show how much the new digital technology - Alexa in particular - touches the secret longings and fears of users.
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