Keyword

Features

rheingold deepEmotions

rheingold deepEmotions combines qualitative understanding and implicit, objective emotion measurement and is thus predestined for advertising effectiveness research - especially as a pretest. The tool combines TAWNY's emotion analytics based on state-of-the-art AI and deep learning with rheingold's deep psychological analysis.
Cover_Expedition-Insights

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.
The rheingold ConceptLab

The rheingoldConceptLab

rheingoldConceptLab. Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.
rheingold-cocreation

rheingoldCoCreation - Looking through the consumer's eyes

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.
Continents of markets method rheingold

Conquering Markets - The Continent of Markets

Thousands of studies from umpteen industries have enabled us to develop a psychological differentiation of markets - the 'Continents of Markets'.