The rheingoldTools® complement each other
Our toolset allows us to tailor each project to the client needs and research objectives. In a joint process with our clients, we develop a research setting, allowing for deep, actionable insights and optimal client team involvement, finetuned according to our clients’ requirements.From agile quick turnaround projects over advertising or concept tests to foundational brand analyses, we help design a process that keeps the research objectives in mind.
Our tools are always based on the morphological-psychological approach, whether online or in workshops. In this way, we create the empirically based foundation for targeted forecasts and efficient interventions shaping and/or responding to category and market changes.
With rheingoldLabs®, things move pretty fast.
Increasingly often, our clients need quick decisions for marketing, ad creation and/or product development. Through rheingoldLabs®, we create an intersection of marketing, market research, R&D and the consumer. In an innovation process lasting one to two days, empirical phases with rheingoldInterviews® and rheingoldGroups® alternate with team modules for deepening and hypothesis testing.
rheingold conceptLab:
Gain sound and psychologically tested insights on new and innovative product, packaging or other creative topics around your brand.
rheingold communicationLab:
Well-founded and psychologically tested insights into one or more competing campaigns, creative ideas or concepts.
rheingold consumerClinic:
You may call it our "empirical event". The right mix of explorative focus groups and creative and workshop phases, you gain planning security for product development, marketing and communication.
Measuring advertising effectiveness - with the rheingoldTuner®
The rheingoldTuner® allows to capture the different impact levels of advertising: the consciously experienced cover story and an unconscious impact story, which ultimately directs buying behavior.
rheingold offers support for the following research topics:
- Market/category, motivation and driver analyses (including multivariate factor and regression analyses, causal models, structural equation models)
- Segmentations, target group analyses
- Customer journey, purchase decision processes, conjoint analyses
- Image studies, brand core analyses
- Quantification of segments, personas or mindsets
- Product test/tasting/taste test
- Opinion and attitudinal research
- PR Studies
We offer our clients the entire range of current survey methods, individually tailored to fit research objective and budget. Depending on the tool (online, mobile), you can track participation behavior and results in real time.
Among others, we use the following methods:
- Online Research
- Mobile Research
- Face to face (CAPI)
- Telephone interview (CATI)
- POS survey
- Postal survey
- Eye tracking
