Contributions from

Ismene Poulakos
Ismene Poulakos

Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.

Tel.: +49 221 912777-44
E-mail: poulakos@rheingold-online.de

rheingold election study 2025

rheingold Election Study 2025 - What really moves Germany

The mood of many voters ahead of the upcoming general election is characterized by strong feelings of loss, worry and disappointment with politics. Stephan Grünewald presents the in-depth psychological rheingold election study 2025.
rheingold election study 2025

rheingold Election Study 2025 - "What really moves Germany"

No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.
Commitment and volunteering

Between self-reference and a sense of community: ASB study reveals motives for engagement

In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.
Commitment and volunteering

Between self-reference and a sense of community - inspiring people to get involved

How can people be inspired to get involved in society in times of increasing self-centeredness? The Workers' Samaritan Federation has examined this important social issue with the rheingold Institute.
GenZ 2024 VCI Study

Study on "GenZ 2024" - young people under the cloak of invisibility

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
Kitchentown and rheingold cooperate on food product development

Cooperation with KitchenTown - development of innovative food products

The innovation service provider KitchenTown and the rheingold Institute are cooperating. Food manufacturers benefit from the strategic partnership through psychological analysis expertise combined with development and implementation power.

The rheingold Congress as pure poetry

Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.

Strategy development with sweet spot - depth psychology meets agile implementation 

With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
Burial in the forest for nature lovers

Balance between grief and financial effort 

How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.
rheingold Congress 2024

That was the rheingold Congress 2024

The rheingold Congress 2024 in Cologne was all about the "New Logic of Life". Here are photos and videos from our event.

rheingold Congress: Insights into the balancing act of consumers

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Fear of social decline promotes right-wing populist attitudes

The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.
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