Contributions from

Ismene Poulakos
Ismene Poulakos

Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.

Tel.: +49 221 912777-44

Nestlé Study 2024 shows a longing for light-heartedness - eating in the area of conflict between renunciation and enjoyment

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
Skills shortage - how to reach young people

Skills shortage - how do you reach young people?

How do you appeal to young people and get them excited about a job at your company? How do you find out what really motivates the young generation about employer brands and why some people completely refuse to enter the job market? rheingold has researched these topics for the Joblinge initiative. Together with the IHK Cologne, we present...
Demonstrations in Germany. January 2024

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?
Demonstrations in Germany. January 2024

Between wake-up call and boomerang - psychological effects of demonstrations against right-wing extremism

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.
How sustainable packaging can whet the appetite

How sustainable packaging can whet the appetite

How can sustainable packaging be understood intuitively and even sell the product more successfully? The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram.
Study on the reality of life: Citizens in Germany long for "people's caretakers" and political representatives who solve problems • Representative study "How we really live" by the rheingold Institute on behalf of Philip Morris examines influencing factors and perspectives on political representation • Concept of the "common people" is gaining relevance • Citizens are becoming more fearful and radical

Study on the reality of life in Germany

Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.
Perfect communication journeys

Perfect communication journeys

Together with AXA, the rheingold Institute examined the communication journeys of insurance customers. Using very specific qualitative and quantitative methods, practical journey profiles were developed to which marketing can align the various touchpoints in a psychologically targeted manner.

Democratic burial in the forest floor

Why do people want to be buried in a forest? rheingold has researched the motives in a psychological-qualitative and quantitative representative study on behalf of FriedWald.

Young people on professional standby

Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.

Forest burial: less drama, more democracy

What longing do people associate with burial in the forest? Do we want to die sustainably in the future? How can we integrate death into social life? This and other questions are addressed by a rheingold study for FriedWald GmbH on the topic of forest burial.
Dream House Interhyp Residential Study 2023

Interhyp living space study 2023 - the old building becomes a nightmare

Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.

Confidence Study: Deductions for Marketing & Communication

Germans are repressing global crises, feeling powerless and at the same time retreating into private oases of confidence. What do these current study insights mean for consumer behavior and brand perception? How can companies respond to people's withdrawal and displacement?
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