Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
How do you get a city to take pride in its economy? A qualitative and quantitative Rheingold study on Cologne as a business hub shows how an understanding of depth psychology provides the foundation for an effective image campaign.
What does a compelling shopping experience look like? We’re also conducting research on this topic in Asia, where many trends emerge earlier than they do here. Wutao Wen, Head of Asia Research, presents some of these concepts, and Stephan Urlings, Managing Partner, explains what this means for retail and consumer behavior in Germany.
Why do people prefer certain retailers while using others only rarely, if at all? The rheingold Institute explored this question in a large-scale, in-depth psychological study conducted for TCC.
Artificial intelligence probably won't (yet) drive brands out of the market. But it can take away something even more important: their significance in people's lives. What needs to be done now.
Responsibility is considered essential, yet at the same time, there is often the impression that people—especially younger generations—are less and less willing to take on responsibility. A recent study conducted for the ifp shows how this willingness to take on responsibility is changing.
Our AI tool, the rheingold Avatar Suite, combines artificial intelligence with decades of research in depth psychology. Over the past few months, we’ve been working on exciting new features. In the webinar, we’ll also use our client Neudorff as an example to show how companies are actually using the Avatar Suite today.
The term “job hollowing” is currently gaining prominence in international debates about the future of work. It refers to the concern that AI is gradually eroding the meaning of work.
With Jana Baum (CEO), Judith Barbolini (COO), and Paul Bremer (CSO), rheingold brings together market, innovation, and leadership responsibilities at the C-suite level. Stephan Grünewald and the other partners place greater emphasis on content and clients.
On March 18 and 19, 2026, the insights industry will once again gather at succeet at the RheinMain CongressCenter in Wiesbaden. The rheingold Institute will have its own booth this year and will also present two program items on the rheingold Avatar Suite on stage.
Gil Ofarim's participation in the jungle camp initially sparked controversial reactions. He himself seemed surprised that he was allowed to stay, while his jungle flatmates dwindled episode by episode. Carsten Schneider has the psychological explanation.
Markets and consumption are changing, expectations, decision-making logic, and brand relationships are undergoing fundamental shifts. Instead of restraint, there are now signs of a phase of awakening that is opening up new opportunities. Judith Barbolini and Stephan Grünewald explain how this is playing out.
