Ismene Poulakos is a journalist and storytelling expert. At rheingold, she is responsible for all publishing activities such as PR studies and the rheingold webinars.
On March 18 and 19, 2026, the insights industry will once again gather at succeet at the RheinMain CongressCenter in Wiesbaden. The rheingold Institute will have its own booth this year and will also present two program items on the rheingold Avatar Suite on stage.
Gil Ofarim's participation in the jungle camp initially sparked controversial reactions. He himself seemed surprised that he was allowed to stay, while his jungle flatmates dwindled episode by episode. Carsten Schneider has the psychological explanation.
Markets and consumption are changing, expectations, decision-making logic, and brand relationships are undergoing fundamental shifts. Instead of restraint, there are now signs of a phase of awakening that is opening up new opportunities. Judith Barbolini and Stephan Grünewald explain how this is playing out.
It is an evening about crisis acrobatics, solidarity and the art of transforming crisis energy into new beginnings. At the beginning of the program, Markus Lanz introduces rheingold founder Stephan Grünewald - and finds very appreciative words for his new book "Wir Krisenakrobaten".
Stephan Grünewald's new book "Wir Krisenakrobaten - Psychogramm einer verunsicherten Gesellschaft" sheds light on behavioral patterns and yearnings for redemption in times of upheaval - and what this reveals about us. We are particularly pleased that the renowned journalist Theo Koll accompanied the digital premiere.
In his new book "Wir Krisenakrobaten - Psychogramm einer verunsicherten Gesellschaft", Stephan Grünewald puts the German soul on the couch - and shows how people develop astonishing strategies for self-assertion in the midst of a permanent crisis.
In this current psychological study for the randstad Foundation, we investigated qualitatively and quantitatively which fears, hopes and defense mechanisms people develop when dealing with AI - and why the same technology is used playfully in everyday private life, but is often associated with uncertainty and reticence at work.
The study "AI and the future of work: stress test for leadership and collaboration" by the rheingold Institute for the randstad Foundation shows that companies are relying on the introduction of technological AI, but are underestimating uncertainty, defensiveness and displacement.
How do people assert themselves in a crisis? "Wir Krisenakrobaten - Psychogramm einer verunsicherten Gesellschaft" will be published by Kiepenheuer & Witsch at the beginning of October 2025. It will be presented in a free digital book premiere with Theo Koll on October 9.
Generation Z is looking for stability, meaning and ways to express themselves. If you want to reach this generation, you have to offer more than just products. It's about understanding their deep longings and giving them support with relevant offers.
How a generation is revolutionizing the way we interact with the world and the media - and what brands really need to know now. You can find out all this in our latest social media study.
In our webinar, we give you psychological insights into America's mental state. Patricia Sauerbrey Colton heads the rheingold USA branch and reports on the fears and desires that move people, away from short-term headlines.
