The secret of effectiveness

The rheingoldInsights from the category Society

Counter magic at the turn of time

The government's "double whammy" to mitigate the consequences of the crisis is not enough to spread confidence among the people.

We have never had any fear of contact with Quant.

About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
Germany in waiting

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.
Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.
Shopper Journey 2022

Shopper Journey Study 2022 - the supermarket journey

What makes customers tick on their shopping journey? GS1 Germany, Holistic Consulting and rheingold conducted a study on shopper journeys.
How are the Germans doing?

Permanent crisis mode - How are the Germans doing?

Still battered by Corona, we now face a demanding winter. How are the Germans faring with it?
Fear of the crisis wave

Fear of the crisis wave

Fear and uncertainty are driving people in the face of the wave of crises. Their "psychological backpacks" are already pretty full.
Grünewald at Markus Lanz

Stephan Grünewald at Markus Lanz

On the consequences of high inflation, the current crisis management of the German government, Germany's energy consumption, and the psyche and fears of people in times of crisis.
Analysis of crisis fears

How deep does the fear of the crisis run?

Energy crisis, climate crisis, war and pandemic without end - there is a lot that is unsettling people at the moment. Those in power are trying to calm things down. What is the mood deep in the citizens' souls?
Home office and the risk of erosion

"As much as the home office is celebrated: It's in danger of eroding"

At the beginning of the pandemic, the home office was seen as a place of liberal promise and a step finally taken toward a modern workplace.
The Germans and the washcloth

The Germans and the washcloth

Ahead of what could be a "hot fall," Germans are vacillating between prophylaxis against disappointment and invocation of normality. About the state of mind of an insecure people.
Crisis Update Webinar

Crisis Update Webinar

In its crisis update, the rheingold institute used in-depth interviews to get to the bottom of Germans' fears and crisis perceptions.
True values - ZEIT Podacst

True values - The podcast about investing in a good life

Climate change, corona pandemic, Ukraine war, inflation - the bad news from the world just doesn't seem to stop in recent years.
saving in the crisis

Awaken the Spar-taner in You! - An essay by Stephan Grünewald

How will Germans deal with the war in the future - and with an autumn full of worries? The psychogram of a country between reality repression, impudence, readiness to protest - and a great deal of desire for renunciation, which can be charged with psychological added value.

Inside Insights on Generation Z

The GenZ is putting pressure on sustainability - and is itself under massive pressure. What does that mean for their consumer behavior?
ns time national socialism genZ

Test of Courage NS Time: Uncanny Fascination and High Sensitivity of Gen Z

Gen Z is clearly more interested in the Nazi era than their parents' generation, and they associate it with acute social problems such as racism and discrimination.
Penny commercial strikes a chord with the younger generation

Penny commercial: Why it strikes a chord with the younger generation

Growing up in crisis means regressing into the "Corona cocoon." The new Penny Spot addresses this dilemma.
How Germans look to the future

Future Study 2021: How Germans Look to the Future

Study on the future 2021: In-depth psychological and representative study "How Germans look to the future".