Stephan Grünewald, Author at rheingold Marktforschung

Cologne-based psychologist Stephan Grünewald is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with his books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019).

Phone: +49 221-466 828 0
E-mail: gruenewald@rheingold-online.de

Red cheeks: Success secrets of brand stretching

Klaus-Jürgen Philipp (Rabenhorst), Stephan Grünewald and Carsten Schneider (rheingold): The secrets of excellent brand stretching.

The Future Study 2021 by rheingold & Identity Foundation

Study on the future 2021: In-depth psychological and representative study "How Germans look to the future".

Future Study 2021: How Germans Look to the Future

Study on the future 2021: In-depth psychological and representative study "How Germans look to the future".

Digital live event: What makes voters (really) tick?

In the run-up to the election, Stephan Grünewald presents the mood in the country of the 2021 voters with a depth-psychological perspective.

Federal election Retreat into the snail shell

Retreat into a snail shell instead of a spirit of optimism ahead of the federal election

rheingold study on the 2021 federal election: The end of the reassuring "business as usual" intensifies the pressure for change that is already being felt.

"How we really live" study shows: Election campaign pays off!

The rheingold study for Philip Morris "How we really live" examines the attitude of Germans to the 2021 federal election.

Be a frog! Secrets of success of a brand with attitude

Frosch's head of marketing Wolfgang Feiter and the founder of the rheingold institute Stephan Grünewald jointly provide insights into the DNA of the Frosch brand in the webinar.

Bavaria on the couch

rheingold conducted a social study for Bavaria and the Palatinate and asked: What makes people tick there?

On more courage, a better error culture and the "morally reprehensible" mask affair

More courage and a better error culture help out of the psychological (Corona) crisis, while the Union's mask affair has fatal consequences.

Gen Z and the difference to other generations

Generation Z: What makes them different from other generations?

Generation Z is growing up digitally and making new demands on society and the job market. Read more about the values of Gen Z now.

The chemistry between the devil's work and the solutions industry

The perception of the chemical industry moves in a paradoxical field of tension. This is shown by a study commissioned by the VCI.

The Land of the Poets - An Essay by Stephan Grünewald

The seemingly commanded idleness and the decelerated Corona Biedermeier destroy our creativity in the fight against the pandemic.

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