Stephan Grünewald, Author at rheingold Marktforschung

Cologne-based psychologist Stephan Grünewald is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with his books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019).

Phone: +49 221-466 828 0
E-mail: gruenewald@rheingold-online.de

Stephan Grünewald in the Corona Expert Council

Stephan Grünewald in the NRW Expert Council: Polarization vs. Cohesion

Stephan Grünewald, member of the NRW state government's Council of Experts, on the state of mind of the population between polarization and cohesion.

Branded goods boom: no savings in the pandemic

Since the beginning of the pandemic, "it should already be branded products" consumed at home - demand is increasing accordingly.

Dwindling fear and lack of sense of accomplishment undermine Corona rules

Psychological mechanisms lead to recognizably different behavior than in the first lockdown and thus make it more difficult to comply with the Corona measures. This is the result of a depth psychological rheingold study.

Principle of design instead of principle of hope - a video message at the turn of the year

In this video message, Stephan Grünewald summarizes the past and wishes for a switch from the "principle of hope" to the "design mode" for the year 2021.

Ego addiction or we-feeling

The "we-feeling" is crumbling - and not just since Corona. But there are ways to restore social solidarity.

Here it is about the sausage

Rheingold researched the sausage and meat market for the Westphalian sausage manufacturer The Family Butchers (TFB).

How is German society developing? - an academy talk

The diffuse feeling of a threat to the "Shire" preoccupies German society. What impact does this have on them?

In Germany, four different types of multilateralists emerge

Germany is a country of multilateralists. Four types of motives advocate international cooperation out of different interests.

The search for the new working day

Cabaret artist Florian Schroeder talks to Stephan Grünewald about the new everyday working life and the new togetherness in the working world.

People need courage now, not moralizing

We are observing a massive change in mood, a corona corrosion in society, between irritation and resignation.

Corona corrosion - the second lockdown

Germany is bracing itself against the pandemic - with major social upheavals. We are observing a corona corrosion, a vacillation between irritation and resignation.

Acceptance of Corona measures threatens to topple over

The Corona measures must remain comprehensible, otherwise there is a risk of acceptance tipping over and the solidarity breaking down.

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