Stephan Grünewald, Author at rheingold Marktforschung

Psychologist Stephan Grünewald from Cologne is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with the books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019), among others.

Phone: +49 221-466 828 0
E-mail: gruenewald@rheingold-online.de

The Germans and the washcloth

Ahead of what could be a "hot fall," Germans are vacillating between prophylaxis against disappointment and invocation of normality. About the state of mind of an insecure people.

Crisis Update Webinar

In its crisis update, the rheingold institute used in-depth interviews to get to the bottom of Germans' fears and crisis perceptions.

What makes consumers tick in the crisis?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.

True values - The podcast about investing in a good life

Climate change, corona pandemic, Ukraine war, inflation - the bad news from the world just doesn't seem to stop in recent years.

Awaken the Spar-taner in You! - An essay by Stephan Grünewald

How will Germans deal with the war in the future - and with an autumn full of worries? The psychogram of a country between reality repression, impudence, readiness to protest - and a great deal of desire for renunciation, which can be charged with psychological added value.

phil.cologne 2022 - "Looking optimistically to the future?": Stephan Grünewald and Thea Dorn in conversation

Thea Dorn talks with Stephan Grünewald about the consequences of the pandemic on our state of mind and our view of the present and future.

Psychological turning point - also for brands

War and the permanence of crises shake us and lead to surprising forms of coping. What makes consumers tick in these highly emotional times?

Psychological turning point - war seething in the background

The Germans are trying to suppress the war in Ukraine to a large extent. After a collective state of shock at the start of the war at the end of February, all efforts are currently being made to evoke normality - a psychological turning point.

"Melancovid" Meets Fear of War - Germany Between Resignation and Shock Rigidity

What makes Germans tick in crisis permanence? A Depth Psychological Study of the Mental State of the Germans.

The Ukraine crisis and mental Long Covid

After two years of Corona, the Ukraine crisis is now shaking people up. Judith Behmer, Stephan Grünewald and Birgit Langebartels present the results of our own study.

Uncanny fascination - What is Gen Z's attitude to the Nazi era?

An uncanny fascination: The rheingold institute was commissioned by the Arolsen Archives to investigate the young generation's attitude to Nazi history.

Red cheeks: Success secrets of brand stretching

Klaus-Jürgen Philipp (Rabenhorst), Stephan Grünewald and Carsten Schneider (rheingold): The secrets of excellent brand stretching.

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