Stephan Grünewald, Author at rheingold Marktforschung

Psychologist Stephan Grünewald from Cologne is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with the books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019), among others.

Phone: +49 221-466 828 0
E-mail: gruenewald@rheingold-online.de

Book launch "What makes Germany tick?"

On Markus Lanz, Stephan Grünewald answers the question posed in his book "Wie tickt Deutschland?" during the book launch.

Fear of the time change

To take back the annual time change unconsciously promises to stop the global time change.

Waving German flags in times of the AfD

How carefree can we still wave the black-red-gold colors when the AfD is increasingly instrumentalizing the national flag politically? An interview with psychologist Stephan Grünewald.

Plastic bag does not return

Hardly any object was socially ostracized faster. How could this happen? An interview with trend researcher Stephan Grünewald.

Remote food culture study

On behalf of RILA Feinkost-Importe GmbH & Co. KG, rheingold, under the direction of Stephan Grünewald, researched the status and opportunities of "remote food" in food retailing.

Impulses for pastoral practice

People's existential longings for care, community, pastoral care, spirituality, redemption, or protection can be positive resources for the church and strengthen people's ties to the church.

Father brands and mother brands

What do brands have to fulfill in order for us to trust them? Stephan Grünewald, co-founder of the rheingold institute, answers this question in Markenartikel magazine.

The return of the machos

Almost one third of men today fall under the "lapdog type", the Cologne-based rheingold institute has found out in a depth-psychological study of men.

Consumer Goods Forum: The secret wishes of supermarket customers

How does the Cologne-based rheingold institute actually identify consumers' hidden desires? How do the psychologists find out why the customer reaches for the one brand?

Germany on the couch

Paradox: On the one hand, most people are doing well. But more and more people have the feeling: The future is getting worse.

1 ... 6 7 8

Contributions from