Stephan Grünewald, author at rheingold Marktforschung

Cologne-based psychologist Stephan Grünewald is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with his books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019).

Tel.: +49 221-912 777-17
E-mail: gruenewald@rheingold-online.de

Fear of social division - solidarity in Germany in crisis

Between erosion and growing longing: In-depth psychological and population-representative rheingold study on the state of social cohesion in Germany.

Between "living well" and "surviving" - how crises show up in the shopping cart

Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the rheingold Institute in Cologne on behalf of Unilever shows how consumer behavior changes in uncertain times - shopping in the area of conflict between "survival" and "a better life".

rheingold Election Study 2025 - "What really moves Germany"

No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.

Study on "GenZ 2024" - young people under the cloak of invisibility

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.

This is Germany 2024

The crises and challenges of our time influence the eating habits of people in Germany, and eating behavior is a reflection of our society. In our presentation of the Nestlé study "So is(s)t Deutschland 2024", you can find out why young people in particular are under pressure.

City of Hanau: Patchwork society with a longing for cohesion

Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.

German Market Research Award: Stephan Grünewald from BVM honored

BVM Berufsverband Deutscher Markt- und Sozialforscher e. V. names Stephan Grünewald, Managing Director of the rheingold Institute, "Personality of the Year 2024". The prestigious award recognizes special achievements in the industry.

Nestlé Study 2024 - Eating between sacrifice and indulgence

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?

Between wake-up call and boomerang - psychological effects of demonstrations against right-wing extremism

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.

Mental intelligence versus artificial intelligence

Mental intelligence is not essentially related to AI, says Stephan Grünewald in an article for the Kölner Stadt-Anzeiger. It lacks the transience, the infatuation, the inner contradictions of the soul.

Why the biopipe was no longer allowed to be evangelical

Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.

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