Stephan Grünewald, author at rheingold Marktforschung

Psychologist Stephan Grünewald from Cologne is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with the books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019), among others.

Tel.: +49 221-912 777-17
E-mail: gruenewald@rheingold-online.de

Why the biopipe was no longer allowed to be evangelical

Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.

Conservative roll-back - the hard man returns

We have been observing a conservative rollback in masculinity for ten years now, increasingly manifested by a fascination with authoritarian structures, more or less open sexism, and a return to supposedly outdated role models.

Apple Vision Pro: A psychological look at the soul's needs

Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.

Digital future trends x Human factor

Some technological trends catch on - others don't. Why is that and what role does the "human factor" actually play in the technological progress equation? A presentation of the joint study "The Human Factor" by the Cologne-based rheingold Institute and Ströer.

Psychological paradox of sustainability

The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.

Counter magic at the turn of time

Stephan Grünewald discusses insights from rheingold research with the German government at Schloss Meseberg - the topics are confidence and changing times.

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.

Stephan Grünewald on alarm in everyday life

Stephan Grünewald observes a state of increasing exhaustion in society. For advertisers, he has a clear recommendation: "Show reliability!"

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.

Picture of the future - Ströer Edition

What makes the consumers of the future tick? And why do we like to live in yesterday and remember "the good old days"?

Fear of the crisis wave

Fear and uncertainty are driving people in the face of the wave of crises. Their "psychological backpacks" are already pretty full.

Stephan Grünewald at Markus Lanz

On the consequences of high inflation, the current crisis management of the German government, Germany's energy consumption, and the psyche and fears of people in times of crisis.

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