Stephan Grünewald, author at rheingold Marktforschung

Psychologist Stephan Grünewald from Cologne is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with the books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019), among others.

Tel.: +49 221-912 777-17
E-mail: gruenewald@rheingold-online.de

Counter magic at the turn of time

The government's "double whammy" to mitigate the consequences of the crisis is not enough to spread confidence among the people.

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.

Stephan Grünewald on alarm in everyday life

Stephan Grünewald observes a state of increasing exhaustion in society. For advertisers, he has a clear recommendation: "Show reliability!"

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.

Picture of the future - Ströer Edition

What makes the consumers of the future tick? And why do we like to live in yesterday and remember "the good old days"?

Fear of the crisis wave

Fear and uncertainty are driving people in the face of the wave of crises. Their "psychological backpacks" are already pretty full.

Stephan Grünewald at Markus Lanz

On the consequences of high inflation, the current crisis management of the German government, Germany's energy consumption, and the psyche and fears of people in times of crisis.

How deep does the fear of the crisis run?

Energy crisis, climate crisis, war and pandemic without end - there is a lot that is unsettling people at the moment. Those in power are trying to calm things down. What is the mood deep in the citizens' souls?

The Germans and the washcloth

Ahead of what could be a "hot fall," Germans are vacillating between prophylaxis against disappointment and invocation of normality. About the state of mind of an insecure people.

Crisis Update Webinar

In its crisis update, the rheingold institute used in-depth interviews to get to the bottom of Germans' fears and crisis perceptions.

What makes consumers tick in the crisis?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.

True values - The podcast about investing in a good life

Climate change, corona pandemic, Ukraine war, inflation - the bad news from the world just doesn't seem to stop in recent years.

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