Trade shows will make a comeback, Marcel Beaufils is certain. They remain "the highlight of year-round networking."

For the Christmas contemplative relaxation this year lacks the contrast - the pre-Christmas bustle.

Families are particularly shaken up by the Corona crisis. Children and parents alike have to adapt to complicated sets of rules, redefine boundaries and freedoms, and find creative solutions.

Despite the Corona crisis, the opportunities for brands are greater than ever. "They are one of the main suppliers of new role models, ideas and innovative solutions. They give consumers inspiration," says Judith Behmer. She was a guest at Screenforce's 2nd Expert Forum 2020, "Economy, Consumer Climate and Marketing: How Corona Will Determine Our Future." How marketing is adapting to the "New Normal"...

We are observing a massive change in mood, a corona corrosion in society, between irritation and resignation.

Germany is bracing itself against the pandemic - with major social upheavals. We are observing a corona corrosion, a vacillation between irritation and resignation.

The Corona measures must remain comprehensible, otherwise there is a risk of acceptance tipping over and the solidarity breaking down.

People drink less alcohol in the pandemic and also drink alcohol differently, there is a lack of opportunities to "go steep" - which measures work now.