Keyword

Covid
Outdoor sports in Corona times

Outdoor sports in Corona times: Why skiing is good for the psyche

Why outdoor sports in general and skiing in particular, especially in times of Corona, is good for the psyche, tells Marcel Beaufils.
How Covid is changing market research

How COVID-19 is changing market research

Patricia Sauerbrey Colton shows how mindful market research can uncover hidden insights with Covid-19 sensitized consumers.
Cross-industry growth opportunities

Cross-industry growth opportunities - leveraging the increased importance of sports and outdoor

New corona-driven motivations and needs from the sports and outdoor industries hold cross-industry growth opportunities.
Coronavirus Psychogram of the crisis

Coronavirus - Psychogram of the crisis

Stephan Grünewald draws up a psychogram of the crisis in the ZEIT ONLINE podcast. Grünewald explains the paradox of growing anger against the Corona measures and at the same time falling infection figures and describes what effect the social unrest has on politics.
Corona promotes anger and violence potential

How Corona promotes the potential for social anger and violence

Conspiracy fantasies run rampant, party people turn into rioters. The corona-induced social anger grows and leads to violence.
A Corona Biedermeier has been established.

"A kind of Corona Biedermeier has become established".

What happens when further Corona measures become necessary? A conversation about morals, discipline and the soul.
Out of the Corona Depression

Out of the Corona Depression

What to do against corona-related social depression? In analogy to depression, Birgit Langebartels shows six possible ways.
Consumption between pleasure and frustration

GenZ - Consumption between pleasure and frustration

Understanding Gen Z means looking into the future. Nicole Hanisch on the latest findings on Generation Z under the sign of Corona.
Advertising in podcasts

The new listening - how advertising in podcasts works best

Podcasts can create high levels of engagement and loyalty among their users, as well as drive behavior change.
Food culture in Corona times

Eating culture in transition - the new pragmatism

Convenience products are becoming more important as they provide answers to changing demands in corona times.
corona and purpose

Corona and Purpose

How brands become beacons in the crisis and why sustainability promises fall short in these times.
Corona Chaotic Phase

Are we now witnessing the phase of the Corona hoodlums?

Young people were thus much more restricted in their tendencies to spread by the Corona crisis than older generations. What we are now experiencing is an abrupt self-liberation of parts of the youth, a new Corona exuberance, which is also understandable.
1 2 3 4 5