Stephan Grünewald, Author at rheingold Marktforschung

Cologne-based psychologist Stephan Grünewald is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with his books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019).

Phone: +49 221-466 828 0
E-mail: gruenewald@rheingold-online.de

"The virus unites all, before the virus all are equal".

In coronavirus, people face a threat they cannot see, smell, taste - an invisible enemy.

"Soon it will become clear: we are not all the same".

In coronavirus, people face a threat they cannot see, smell, taste - an invisible enemy.

Hoarding purchases have increased sharply

The expulsion from paradise

Hoarding purchases does not necessarily have anything to do with stockpiling. In an interview, Stephan Grünewald explains the current behavior.

"Flashmob sonoro" in Italy, time of humanity and solidarity also in our country

Society is currently in a kind of "early retirement," says psychologist Stephan Grünewald. We have the chance to get off the hamster wheel. At best, this would lead to new ideas about how to shape the future.

Corona caesura does not harm trade fairs

"Next year, there will be a ravenous appetite for any major event," Stephan Grünewald said of the corona virus

Excitation is faster than the exciter

The alarm comes from the fact that we are dealing with a pathogen from faraway Asia, about which we still know quite little.

Sense and nonsense of hoarding purchases

The invisible enemy

Hoarding purchases: kilos of canned pineapples, noodles and toilet paper - many Germans are currently acting as if there will soon be a famine.

Brand Purpose: Bold manifesto instead of fig leaf!

Companies must redeem their brand purpose in a differentiated and tangible way. The prerequisite for success is that it takes up and transforms an original purpose of the brand.

The new desire for prohibition

Wherever society relies on voluntary behavioral changes and commandments with the character of mere recommendations, this leads to people constantly having to kick themselves in the butt. At the same time, however, when they experience that their neighbors, friends and colleagues behave very differently from the commandments, this creates discontent and annoyance.