The secret of effectiveness

Sweet Spot thinks strategy from the goal: not as a theoretical concept, but as a powerful decision-making aid in everyday business life. In customized workshops, interdisciplinary teams of psychologists, strategists and digital experts work with participants to develop flexible strategies that can be implemented immediately.

MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute. In this way, MIA provides valuable insights into the consumer behavior of tomorrow.

INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.

In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.

Despite the coronavirus crisis, the opportunities for brands are greater than ever. "They are one of the main suppliers of new role models, ideas and innovative solutions. They give consumers inspiration," says Judith Behmer. She was a guest at Screenforce's 2nd Expert Forum 2020 "Economy, consumer climate and marketing: how corona determines our future". How marketing is adapting to the "new normal"...

Podcasts can create high levels of engagement and loyalty among their users, as well as drive behavior change.