Our methods are the result of scientific research and continuous development of morphology. The rheingoldInterview® is the methodological core. It is combined with quantitative methods, mobile research, social analytics or VR labs. Each study is tailored to your question, so no two settings are the same.
Imagine you could look into the soul of your customers and understand their secret logic. With this knowledge, you would adjust the mechanisms of their products and develop highly effective marketing campaigns. A rheingold study delivers insights that surprise. It thus becomes the foundation for innovation, the space for new perspectives.
Together, we also develop assertive strategies and accompany you in the communicative implementation. This is how market research becomes the basis for value creation.
The demands on strong brands are exploding in the moving markets. This makes it all the more important for brands to be very resilient in order to withstand the influences and attacks and at the same time to set themselves on the road to success through strategic relevance, clear positioning, coherence and uniqueness.
To successfully capture a market or maintain a market position, you should understand it in its depth and dynamics. Those who understand the hidden logics of a market have the effective levers with which strategies lead to success.
In three decades of qualitative market research, we have continuously developed and optimized our methods and procedures. This has resulted in models that can only be found at rheingold Institut, such as the "Continents of Markets" for determining market mechanisms, our hybrid research tool "Arena" or the brand model "Brand Success Code".
The rheingold institute is based in Cologne and conducts research worldwide for national and international clients. We have branch offices in San Francisco and Shanghai. The blue areas of the map show in which regions we regularly conduct research:
In order to meet the intercultural demands of a modern market research world, it is a matter of course at rheingold to staff the research teams with experts from different countries.
We understand CrossCulture as a joint project, with our cooperation partners in the respective countries as well as a bi-national interview team. Only by complementing the supra-regional perspective of the rheingold project management with the local researcher's perspective can we avoid 'blind spots' and detect cultural peculiarities.
Through this proactive, intercultural exchange, rheingold acts as a cultural translator and ensures the well-known rheingold research quality - everywhere in the world.
Our clients include both international corporations and medium-sized companies. What unites them is the search for real insights and the unvarnished truth about their brand, their company and their communication. Most of them have maintained a trusting, mutually beneficial partnership with us for years.
